Tahitian pearls are rising to become the material of choice of innovative designers, according to Ida Wong, general manager of the Tahitian Pearl Association Hong Kong (TPAHK).

TPAHK was among the three sponsors of the maiden edition of the JNA Jewellery Design Competition 2018/19, which recognises and celebrates excellence in jewellery design. The contest drew more than 2,500 entries from amateur and professional jewellery designers worldwide.

The competition has three categories – Dancing Stone, Platinum and Tahitian Pearl. Their respective themes are New Fashion Tech, Platinum Attitude and Asymmetric Perfection. Design entries were expected to reflect the specified theme while highlighting the respective materials’ exceptional qualities.

Changing choices

Citing economic uncertainties and the market’s evolving preferences, Wong said consumers are spending cautiously and choosing products wisely hence the need for jewellery designers to stand out.

“Multifunctional and innovative designs are making waves in the market since these elements enhance the uniqueness of the jewellery piece,” she noted. “Stones, wood, enamel or mother of pearl are being used, apart from metals. 3D design and 3D printing also promote creativity.”

TPAHK said its aim was to raise awareness and promote the Tahitian pearl’s multifaceted appeal through the design competition.

According to Wong, each Tahitian pearl is unique in colour, size, shape and lustre. Commonly called black pearls, Tahitian pearls are also available in grey, cherry, green, blue and peacock colours. The shape can be round, oval, drop, button or baroque. Unique, organic shapes are in fact gaining traction among jewellery designers.

“We’ve had to review nearly 1,000 entries under the Tahitian pearl category. The variety of designs using concepts ranging from nature to universe, architecture, history, geometry, love and other abstract ideas, was fascinating,” shared Wong.

TPAHK remains committed to promoting the beauty of Tahitian pearls to consumers. The association has been sponsoring jewellery design competitions and the Miss Jewelry Hong Kong Pageant specifically for this cause.

It also organises a study tour in Tahiti and supports charitable causes, according to Wong. In 2019, the association is also directing its focus on digital and social media marketing promotions.