Silver jewellery continues to delight consumers around the world and attract a new generation of enthusiasts who value jewellery that is versatile and reasonably priced, and whose whimsical designs can reflect their distinct personalities.

Sophisticated and functional, silver jewellery is gaining further traction in the jewellery trade, specifically for buyers wanting to own affordable precious metal jewellery pieces. With its quiet elegance and refined lustre, silver is ideal for designing everyday jewellery as well as pieces adorned with higher-quality gems for more formal occasions. Silver earrings, necklaces and bracelets are the most popular among female and male buyers alike. 

Demand for silver is expected to remain strong, data from the Silver Institute-commissioned World Silver Survey 2022 revealed. According to the study, the silver jewellery sector is poised to sustain its post-pandemic recovery in 2022, with global demand forecast to grow 11 per cent, with India fuelling the growth.

Global demand for silver jewellery rose 21 per cent to 181.4 million ounces in 2021 as businesses and market sentiment improved. Growth was largely driven by India as Covid restrictions were eased and weddings and social events resumed.