Sophisticated and ethereal, gold jewellery retains its solid position as a precious metal of choice among traders, collectors and jewellery lovers around the world. 

According to the World Gold Council (WGC), annual jewellery consumption was up 52 per cent in 2021, demonstrating a full recovery from Covid-ravaged 2020. In value terms, demand reached US$123 billion, matching a record achieved in 2013.

India and China – countries with a strong gold culture – led the growth in demand as economic recovery supported consumer and business sentiment.

Traditionally, gold is viewed as a symbol of power and opulence, but this concept has progressively evolved in a more modern setting. Today, gold jewellery is used to celebrate uniqueness and individual style. It is worn to make a statement – to stand up for an idea or support an advocacy. 

Gold likewise sparkles as a safe haven amid macroeconomic uncertainties. Investment-wise, gold is poised for further growth as analysts forecast an increase in demand for “safe investments.” 

Data from WGC showed gold prices surged past US$2,000 per ounce in early March as the war in Ukraine continues to weigh heavily on the global economy. Historically, gold has proven to be a highly favoured safe-haven asset during challenging times, noted WGC.