Packaging, like other major aspects of the jewellery business, is fast progressing in terms of design, functionality and features. 

With today’s consumers increasingly putting a premium on exclusivity and personalisation, how a jewellery piece is wrapped or packaged adds a dose of uniqueness to the purchase and makes for a good first impression on the receiver.

A jewellery packaging innovation that is rising in popularity now are LED light-equipped boxes, which features a tiny light strategically placed inside to illuminate the ring, necklace or pair of earrings once the case is opened. 

Over the years, manufacturers have also been increasingly incorporating creative and modern elements into their packaging products. Jewellery boxes now come in various shapes, colours and styles apart from the traditional square or rectangle. 

Customised designs with unique materials and a more futuristic appeal are also dominating the market. 

The right kind of packaging is a marketing statement that supports and strengthens the company’s brand image. A packaging that reflects the company’s values, vision and mission seals the deal, so to speak, and gives buyers an additional layer of satisfaction in their purchase.