Artificial intelligence (AI) is redefining life as we know it and, in the jewellery world, AI-enabled programmes and devices are helping make beloved jewellery pieces while boosting efficiency and precision.

By streamlining jewellery production, enhancing creative designs and introducing exciting new elements to the customer experience, AI is proving to be more than just the new tech on the block; it has become a true game-changer.

Integrating AI tools in the manufacturing process is making the jewellery-making business less labour-intensive.

Companies are utilising automated techniques to support day-to-day operations from production to logistics and inventory, to name a few, while robots are increasingly being used in various stages of the value chain.  

 

 

 

Of robots and jewellery

Retail giant Chow Tak Fook Jewellery Group relies on modern technology to support large-scale and customer-led production and operations. 

One of its major production facilities in Shunde, China, which focuses on luxury jewellery, is equipped with a Logistics and Distribution Centre that uses high-tech automated production and inventory replacement critical to shortening lead time. 

Its IoT and RFID-enabled warehousing and surveillance system provides real-time inventory management and item-level stock movement data. These data, which is fed to an in-house analytic system, generate accurate and timely information for smart production, inventory replenishment and distribution.

 

 

“Coupled with increased use of automated facilities such as automatic robotic arms, automatic weighing system and automated guided vehicles in our production hubs to further supplement human labour, the accuracy and security of our supply chain management and inventory control have been greatly enhanced,” the company said.

Meanwhile, robots are also taking over high-precision and detail-oriented tasks such as casting and polishing.  

Tanishq of India-based Titan Co has in place a top-of-the-line automation system aimed at bolstering productivity. This advanced programme incorporates mechatronics (a synergistic field of engineering that combines mechanical, electrical and computer systems); and robotics, to name a few, to bring greater efficiencies throughout the value chain. 

For instance, its smart casting system enhances operational safety by reducing manual steps, leading to defect-free casting while its warehouse automation system enables highly efficient shipment of goods while reducing delivery time by one day.
 

 

At the store

AI is increasingly being used to enhance customer engagement. With this technology, companies can identify and analyse product and design preferences, past purchases as well as buying behaviours. This, in turn, are crucial to offering more personalised services. 

Further elevating the buying experience are AI-powered virtual experiences and augmented reality that let customers “try on” jewellery pre-purchase.

Malabar Gold & Diamonds, which has more than 380 showrooms across 13 countries, is collaborating with Accenture to accelerate its technology reinvention through an AI-powered, cloud-enabled digital core. 

This initiative aims to elevate the customer and employee experience, enhance business agility and create new value and growth for the jewellery retailer’s global operations.
 

 

Accenture is developing a scalable and secure technology platform to streamline Malabar Gold’s business processes including finance, manufacturing, supply chain management and retail, and ultimately drive operational and competitive excellence. 

By leveraging a strong data foundation, the jewellery retailer can better forecast demand and adapt to changing market needs faster than ever before, according to Accenture.

 

JGW & JNA: 42 Years, 42 Stories is an online series running throughout 2025 to celebrate the 42nd anniversary of Jewellery & Gem WORLD Hong Kong and JNA. A new story of creativity, craftsmanship and innovation will be released every week. Subscribe to free JNA News Alerts to be notified when the next story is out.