Lab-grown diamonds (LGDs) are increasingly finding their way into fine and luxury jewellery collections, in response to the market’s soaring demand for diversity and innovation.

Leading this trend are companies like Pandora, which in 2021 announced its decision to exclusively use LGDs in place of natural diamonds. The celebrated jeweller has since brought its LGD collections to the US, Australia, the UK and Europe.

"Our lab-grown diamonds represent the future of luxury,” said Alexander Lacik, CEO and president of Pandora. 

Pandora's LGDs are grown, cut and polished using 100 per cent renewable energy, resulting in a carbon footprint that is approximately five per cent of that of a mined diamond, according to the company. 

Other established jewellers, meanwhile, are expanding their traditional offerings to include LGDs.

French high-end jeweller Fred also ventured into lab-grown diamonds, with a luxurious twist. In 2023, the LVMH-owned company unveiled FRED Audacious Blue – its first Hero Cut blue lab-grown diamonds developed by leading experts in Europe and the US.

Audacious Blue bears a striking fancy vivid hue that captures the intense shades of a sun-kissed sea while its modern cut brings unparalleled fire and depth, the company said.

US-based fine jeweller Mark Broumand now offers LGD jewellery pieces, too. According to the company, advancements in technology and production methods have made LGDs significantly more affodable, making them an exceptional value for consumers.

“We are committed to offering our clients the finest diamonds at the best value,” explained founder and CEO Mark Broumand. “By introducing LGDs, we provide an ethical and sustainable choice without compromising the quality and brilliance our brand is known for.”

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