Danish jeweller Pandora is fully transitioning to recycled silver and gold this year, effectively realigning its precious metal supply chain and meeting its carbon emission targets ahead of time.

The shift will mean a reduction of around 58,000 tonnes in carbon dioxide emission annually, according to Pandora. 

“Precious metals can be recycled forever without any loss of quality. Silver originally mined centuries ago is just as good as new, and improved recycling can significantly reduce the climate footprint of the jewellery industry,” said Alexander Lacik, CEO of Pandora.  

Silver and gold are the most used precious metals in Pandora jewellery. According to the company, it achieved its 2025 goal of sourcing 100 per cent recycled silver and gold two years earlier – by the end of 2023.

Pandora expects to produce all new jewellery pieces with 100 per cent recycled silver and gold beginning the second half of 2024 after exhausting its existing metals inventory. In 2023, 97 per cent of the silver and gold sourced for Pandora's jewellery was recycled.