Online jewellery platforms Auverture and The Jewellery Room are teaming up to help independent designers reach global audiences.

The strategic partnership will combine “technology and reach” from The Jewellery Room with Auverture’s vast design network, according to the companies. 

Specifically, Auverture will display a collection on The Jewellery Room’s platform, leveraging the latter’s technology and operational capabilities while Auverture matches their clients with curated collections of fine jewellery designers on their own website.

Pernille and Charlotte Møbjerg, founders of The Jewellery Room, commented, “This partnership enables us to empower even more independent designers to be successful on a global scene and accelerates our strategy of becoming the number one go-to for online jewellery.”

Meanwhile, Bibi Van Der Velden, designer and founder of Auverture, said the companies share the same vision. “We both started from the same belief of creating an environment tailored to designer fine jewellery, to make their pieces of art available to a wider audience and put the designers in the centre of all we do.”