Renowned Japanese bridal jewellery brand I-PRIMO has bolstered its Asian presence with the opening of its first Southeast Asia flagship store in Singapore. 

The brand earlier launched a pop-up shop in June this year and further cemented its spot with a new physical store at ION Orchard. The flagship store carries over 200 ring designs as well as fashion jewellery, including necklaces, earrings and bracelets. 

Tomotaka Miyata, managing director of I-PRIMO, commented, “Over the years, I-PRIMO has expanded from Japan to Taiwan, Hong Kong, mainland China and now Singapore. The opening of our flagship store in Southeast Asia reflects our brand growth.”

Singapore was chosen for its established culture of wedding celebrations and position as a gateway to the Southeast Asian market, Miyata added. 

The brand offers an extensive range of designs and high-quality diamonds alongside good customer service. All rings are made-to-order to reflect every couple’s unique love story, the company said. I-PRIMO also provides complimentary consultations, proposal concierge and after-sales services.