Jewellery & Gem ASIA Hong Kong Special Edition (JGA) – the city’s first jewellery sourcing fair of the year – is bringing the industry back together for four days of wholesale product sourcing, market-focused conversations and exclusive jewellery offers. 

Kicking off today and running through Sunday in Hall 1 of the Hong Kong Convention and Exhibition Centre (HKCEC), JGA is hosting more than 150 select exhibitors offering a wide range of choices across main product categories, including finished jewellery, diamonds, coloured gemstones, pearls, and tools and machinery.

“Events like JGA Special Edition are catalysts for new business opportunities, new partnerships and fresh ideas,” said David Bondi, senior vice president of Informa Markets in Asia. “We know this year’s edition will be different from our buying events of previous years, but we also recognise that our community is counting on us to ensure that everyone is stocked and ready for the seasons ahead.”

The special edition caters mainly to Hong Kong-based trade buyers consisting of wholesalers, retailers and brands, but also welcomes jewellery lovers who are keen on acquiring curated collections handpicked by the exhibitors themselves for onsite-only direct purchase. The show’s buyer profile is aligned with JGA’s pre-fair projections in terms of visitor traffic given Hong Kong’s mandatory seven-day quarantine requirement for international arrivals and border travel arrangements with China.

Warmly received by exhibitors following its launch last year, the show’s innovative staging creates additional cross-market opportunities and onsite sales for suppliers while getting jewellery lovers excited about the latest products, designs and innovations in the industry, said Celine Lau, director of Jewellery Fairs at Informa Markets Jewellery.

“Exhibitors said the fair allowed them to collect immediate and genuine feedback from jewellery lovers about their latest collections and future product developments. One major jewellery manufacturer even said that in addition to connecting with Hong Kong-based brands, he received valuable product reviews from more than a hundred visitors in just a couple of days, and these are insights that he cannot get from anywhere else,” said Lau. Primarily featuring Hong Kong-based exhibitors, JGA will also present showcases by suppliers from Japan and China.

The fair is aiming for a repeat of its 2021 success. Last year, it attracted 9,078 unique visitors (34 per cent trade and 66 per cent non-trade) who made 10,608 visits throughout four show days. Its comprehensive educational seminars drew a combined audience of more than 500 attendees while livestreaming videos broadcast in Mandarin gathered 17,198 views.

“We are once again expanding the reach of JGA beyond the show venue through livestreaming sessions, which drew overwhelmingly positive reviews from our exhibitors last year,” Lau added. “We are constantly looking for creative ways of leveraging livestreaming as a means of engaging with buyers in Greater China and beyond and scaling up our events.”

Show exclusives

Outstanding sourcing opportunities and special attractions await trade buyers and jewellery lovers at JGA, which also hosts the Premier Pavilion and Fei Cui Gallery this year. The jadeite jade gallery is led by the Hong Kong Jewellery & Jade Manufacturers Association (HKJJA).

Some of the compelling product offerings at the show include ruby and diamond jewellery by Ballet Ruby Co Ltd; classic diamond bracelets from D’Aime; diamond alphabet necklaces and broad rings with rows of diamonds from EK Design Ltd; sapphire, ruby and diamond rings by Gold Field Co Manufacturing Ltd; one-of-a-kind Colombian emerald collections by HYT Jewelry; timeless pearl creations by J Ocean Pearl Jewellery Ltd; Luster Jewellery Ltd’s diamond huggie earrings; dainty diamond and coloured gemstone pendants, rings and earrings from Sunrise Jewellery (International) Co Ltd, and diamond jewellery essentials from Unison Manufacturing HK Ltd, to name a few.

Loose diamonds in a wide range of cuts, colours, sizes and clarity grades are also available alongside coloured gemstone favourites ruby, sapphire, emerald, jadeite jade and exotic beauties in the most vivid hues. Visitors will also find a wide selection of pearls, either set in finished jewellery or sold as single gems, pairs, strands, layouts and parcels. View some of the Special Offers available at JGA here.

Educational seminars and workshops

Alongside the exhibition is a series of educational presentations and workshops spread out over four days. Taking place at JGA’s I Love Jewellery Salon in Hall 1B are seminars covering a range of topics, such as the Victorian era and its massive influence on jewellery designs and styles; fascinating Tahitian pearls; the “warm” colour gemstone series; jewellery craftsmanship appreciation; the art of precision cutting, and the many colours of Fei Cui. Visitors should also not miss live jewellery-making demonstrations and hands-on workshops by Hatton Jewellery Institute. 

Lucky Draw

Adding fun to the event are daily lucky draws, which offer shoppers the chance to win fabulous prizes. Three items will be given away daily from a prize list comprising a 1.03-carat fancy yellow cushion-cut diamond with a GIA report (Grand Prize to be drawn on June 19), necklaces, earrings, a pendant and a bracelet set with brilliant diamonds from KARP Jewellery; red agate and diamond necklaces from Fook Tai Jewellery; a pair of fancy sapphire and diamond earrings from Front Top Jewelry; and two loose tanzanite gems sponsored by Informa Markets. The tanzanite stones are accompanied by gemstone reports from the Hong Kong Gems Laboratory (HKGL), a gem lab founded in 1987, which has long been recognised by gemmologists and industry professionals for its high level of expertise.

To join, visitors only need to shop at JGA and claim Lucky Draw coupons for single purchases amounting to at least HK$2,000. (Terms and conditions apply. Trade Promotion Competition Licence No.: 55713.)

Admission is free and attendee registration remains open until June 19, the last day of the fair.