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Bridal jewellery with lab-grown diamonds by Smiling Rocks
Lab-grown diamond jewellery brand Smiling Rocks aims to expand its distribution network in the US this year while widening its retail footprint in Asia
The brand is currently available at some 500 retail points in the US. Smiling Rocks CEO and Creative Director Zulu Ghevriya intends to grow this to over 1,000 points of sale by the end of the year.
Smiling Rocks also entered the Japan market through shop-in-shops in 2020 and plans to open its own boutique in the country by the middle of 2022.
According to Ghevriya, the brand is currently seeking the right partners to expand with in Asia.
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