SEASONS | Spring – Fashion Jewellery & Accessories Fair 2021 will now take place from June 24 to 27 at the Hong Kong Convention & Exhibition Centre, running parallel with the industry’s No. 1 mid-year fine jewellery event, Jewellery & Gem ASIA Hong Kong.

Celine Lau, director of Jewellery Fairs at Informa Markets Jewellery, remarked, “In light of continuing uncertainties associated with the public health crisis and in support of the Hong Kong government’s efforts to curb the spread of Covid-19, we have reached the difficult but critical decision to shift SEASONS | Spring’s show dates to June 24 to 27.”

The fair’s Spring edition was originally scheduled for March 2 to 5, 2021 at the AsiaWorld-Expo.

“This one-off measure aims to give our community the opportunity to restart genuine business discussions and benefit from the connectedness and warmth that only face-to-face interactions can bring,” added Lau. 

Exhibitor contracts and payments made for SEASONS | Spring, along with the special exhibitor benefits under the fair’s venue subsidy reinvestment programme, will be carried over to the June show. Strict health and safety protocols will also be enforced at the physical event. 

“As we transition to our new normal, you can rest assured we are even more fiercely committed to providing you with a B2B platform – be it offline or virtual – that will help you grow your business,” noted Lau.