French jewellery brand Messika has opened its largest Asia flagship store in Hong Kong. 

According to Founder and CEO Valérie Messika, the brand selects the location of its regional headquarters based on the area’s business potential and growth opportunities. She said, “Asia has been a key market to Messika’s long-term development, and Hong Kong is always one of the major players in the region.” 

Establishing a presence in Hong Kong, a city that welcomes groundbreaking ideas and is populated with international luxury brands, is of strategic relevance to Messika’s growth, she continued. 

Messika boutiques can also be found in Paris, Barcelona, Geneva, London, Dubai, Beijing, Tokyo and Los Angeles.

Founded in 2005, Messika champions the modern woman through its “Diamond Fashion Jewelry” concept. The brand adopts a youthful and modern approach to fine diamond jewellery, elevating style and inspiring confidence.

At roughly 700 square feet, the boutique at Hong Kong’s Harbour City shopping mall showcases the brand’s diamond jewellery pieces, with special emphasis on its Born-to-be-Wild high jewellery collection. 

Another highlight is Messika’s signature Move collection. Jewellery pieces in the collection’s many lines feature three diamonds representing the powerful love of yesterday, today and tomorrow. Innovative technology and design allow the diamonds to move with its wearer, enhancing a woman’s every gesture and creating a dazzling effect on the skin.