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Major diamond producers recently unveiled the Natural Diamond Council (NDC), formerly known as the Diamond Producers Association, which will focus on content and a new consumer facing identity and digital platform – Only Natural Diamonds.
According to the group, the NDC will promote the desirability of natural diamonds and support integrity in the diamond jewellery trade. As an industry authority, it will continue to invest in advertising globally and aim to become the go-to digital publisher for innovative content covering fresh and exciting developments in the industry.
As part of the launch, the NDC will also reposition its consumer identity, previously known as...
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