Prisha Khimavat Surana, head of Marketing at Su-Raj Inter Gold, cites embracing adaptability, leveraging trend-driven design innovation and optimising production as crucial to thriving in tough market conditions.
 

(Transcript, edited for clarity)

JNA: What strategies are you implementing to thrive in today’s challenging market conditions?

Surana: In today’s challenging market conditions, our key strategy is adaptability.

We continuously refine our products to stay aligned with changing market needs, price sensitivities and design preferences.

By closely monitoring trends and responding quickly through design innovation and effective production, we ensure that our offerings remain relevant, commercially viable and yet attractive to our global partners.