Jewellery, Gem & Technology in Dubai (JGTD) 2025 is in full swing, with attendance up year on year in the first two days of the fair and international visitors accounting for more than half the total.  Exhibitors report meeting professional trade buyers from a wide range of markets in the Middle East and Europe, among others.

Organised by Informa Markets Jewellery and the Italian Exhibition Group (IEG), the show, which started on November 11 at the Dubai Exhibition Centre, closes today.

“Initial figures indicate that JGTD truly serves the sourcing needs of markets within 6 to 7 hours of Dubai,” said Celine Lau, director of Jewellery Fairs at Informa Markets Jewellery.

The fourth edition of JGTD gathered around 400 exhibitors from 26 countries and regions, with net exhibition space up 10 per cent from the last fair.

Jordan, Kazakhstan, Oman and Taiwan sent exhibitors to JGTD for the first time, bringing fresh perspectives to the show. Reinforcing the fair’s international profile are nine pavilions representing major suppliers from China, Dubai, Hong Kong, India, Italy, Sri Lanka, Thailand, Türkiye and the US.

New this year is the High-end Jewellery & Gems Zone, featuring premium exhibitors including Arjiv Exports, AVYK Diamonds Co Ltd, Beautiful Colorstone Co Ltd, Colorjewels, Krainz Creations Inc, Noor Gems Japan and Osi Vitoria Jewelry.

The B2B marketplace likewise strengthens its foundation through continued partnerships with DMCC (Dubai Multi Commodities Centre), returning as Official Partner, and Dubai Jewellery Group (DJG), which maintains its Industry Partner status, for the fourth consecutive year. 
 

JGTD 2025 opening ceremony featuring from left: Celine Lau, director of Jewellery Fairs at Informa Markets; Feryal Ahmadi, deputy CEO and chief operating officer of DMCC; Tawhid Abdulla, chairman of the Dubai Jewellery Group; Edoardo Napoli, consul general of Italy in Dubai; Valerio Soldani, trade commissioner of the Italian Trade Agency in Dubai;  Maurizio Ermeti, president of Italian Exhibition Group S.p.A.; Marco Carniello, chief business officer of Italian Exhibition Group; Mohamad Mehieddine, show director of JGTD
 

Solid leads

Taiwan-based coloured gemstone jewellery manufacturer Bipre, which is making its JGTD debut this year, saw solid interest in its jewellery sets featuring rubies and sapphires. 

Director Nihit Maheshwari said, “We aimed to touch base with new customers and agents to help us enter the Middle East market. In the first two days of the show, we already got to meet many retailers from Russia, Saudi Arabia and other Gulf countries. Traffic was good and business leads even better.”

Tasa Hong Kong, another JGTD first-time exhibitor, was using JGTD as a platform to connect with dealers, auction houses and high-end retailers who could help introduce its high jewellery pieces to the Middle East market.

The Hong Kong-based jeweller specialises in luxury jewellery art pieces for high-net-worth individuals and auction houses. Arly Tsi, Tasa’s senior consultant for International Sales, said, “Our jewellery pieces are usually featured in auctions and tenders in Hong Kong and China. I believe the Middle East has similar sales channels so our objective is to find local partners who can bring us to this market.”

Revolving around value, culture and art, Tasa’s high jewellery pieces each have a story to tell, embodying specific themes and meanings in innovative creations. For instance, its Morning Garden necklace features top-quality gemstones set in an intricately woven green mesh made of colour-plated gold. 

“Our pieces attracted many visitors from both the wholesale and retail sectors. More importantly, we met one potential customer who works closely with tenders. This was a very significant development for us, since we need local partners with the right connections and reputation to promote our big-ticket items to their clients,” said Tsi.

Diamond manufacturer Shivam Jewels of India also garnered solid business leads at JGTD 2025. 

Priyal Shankar, Shivam Jewels’ director (Brand and Tech), noted greater demand for longer cushions and marquise cuts, along with rounds, ovals and other fancy shapes. “We had a lot of new jewellers as well as established traders from the Middle East region visit our booth and express interest in our products,” he said.

According to Shankar, the company met several buyers from the UAE, Saudi Arabia, Bahrain, Jordan and Kuwait. “There was also fair representation from Europe, which we were happy to entertain,” he added.

Apart from its round and fancy shaped diamonds, Shivam Jewels also presented a number of diamond layouts at the show. 

Shankar cited the Middle East as the next big market for diamonds, after the US. “This is where the opportunity lies. India is growing in consumption but is still limited in the size of diamonds it uses. The Middle East is experiencing a wave of wealth transfer. Here, diamonds over 1 carat do very well. A broad spectrum of sizes works in Dubai. In the Gulf, demand is strong for diamonds of 3 carats and up from high-end brands such as Graff and Moussaief. The region gravitates towards VVS and VS diamonds in JKL colour,” he revealed.

Thailand’s Intramanee Co Ltd, which is making its second appearance at JGTD, also sees plenty of potential in the Middle East market. The company produces silver and gold jewellery for international jewellery brands. 

At JGTD, it received promising enquiries from UAE-based jewellers as well as buyers from Oman, Kuwait and Saudi Arabia. Gold-plated silver and solid gold jewellery were among the more-sought-after items at the show, according to company managing director Dome Mongkolpradit. 

“Kuwait and Saudi Arabia are new markets for us,” he shared. “Europe is currently our main market but, in the coming years, I see the Middle East becoming one of our major export destinations.”

Sourcing hub

Lau of Informa Markets Jewellery noted that JGTD has become the central sourcing hub for jewellery, gemstones and technology across the Middle East, North Africa and beyond, connecting international suppliers with B2B buyers in one location.   

“The market dynamics this year are unmistakably different. With gold prices at historic highs and ongoing geopolitical tensions, buyers are adopting a more strategic approach – demanding greater efficiency in their B2B sourcing while seeking a broader range of products across different price points and quality levels. They are increasingly sensitive to consumer sentiment and purchasing power, yet still want to deliver the luxury look and feel their customers expect JGTD’s thoughtfully assembled exhibition delivers exactly that: A diverse mix of exhibitors across core product categories and innovative technology solutions that meet these evolving market demands,” Lau stated. 

 

IEG's Marco Carniello, DMCC's Ahmad Hamza and Feryal Ahmadi, DJG's Tawhid Abdulla, Informa Markets Jewellery's Celine Lau and JGTD's Mohamad Mehieddine

 

Dubai’s position as a global business hub makes it the perfect venue for JGTD – a view shared by industry leaders and event partners. 

“We are proud that JGTD is playing a key role in enhancing the ability of businesses in the jewellery industry to strengthen their competitiveness and operational efficiency,” said IEG Chairman Maurizio Ermeti. “JGTD is about connection and collaboration across the entire value chain. Supported by DMCC, DJG and our valued content partners, the show serves not only as a premier sourcing hub but also as a dynamic environment for growth within the industry. It remains the meeting point for the global jewellery trade – where relationships are forged, expertise is shared and new opportunities emerge to drive long-term success.” 

Ahmed Bin Sulayem, executive chairman and CEO of DMCC, expanded on this, stating, “Dubai’s jewellery ecosystem is scaling fast, led by double-digit growth in luxury jewellery and steady expansion in diamonds through 2030, and innovation driving a new competitive edge from advanced manufacturing to the rise of lab-grown diamonds.” 

Dubai Jewellery Group Chairman Tawhid Abdulla added, “We are proud to partner with JGTD over the years, bringing together our network of manufacturers, retailers and international buyers under one global platform. This collaboration strengthens our vision to be the world’s leading jewellery destination. Through this enduring partnership, we continue to create meaningful opportunities for innovation, trade and long-term relationships across the industry.”