This article first appeared in the JGW 2025 Show Daily by JNA, September 15 edition.

Diamonds in various shapes and cuts are shining bright at Jewellery & Gem WORLD Hong Kong (JGW) from today until September 19, 2025.

Hong Kong-based Prutha Diam (HK) Ltd, which specialises in fancy shaped diamonds of exceptional colours and clarity grades, is presenting an expansive selection of premium-grade polished diamonds at the fair.

Buyers can choose from a range of trendy diamond cuts, including marquise, pear, oval, heart and princess, to name a few. The princess cut is particularly favoured by buyers seeking a modern and distinct look, according to the company.

Prutha Diam remarked, “The sharp, clean lines of the square or rectangular shape of the princess cut give it an elegant, contemporary look. Because the princess cut has more facets (typically around 76), it maximises light reflection and exhibits excellent fire and brilliance. It is a versatile cut too – ideal for different settings, whether you prefer a solitaire, halo, or three-stone ring.”

Meanwhile, full cut diamonds in all shapes and sizes are front and centre at Archit Enterprise HK Ltd’s booth at JGW. The company, which has offices in India and Hong Kong, specialises in the wholesale of loose diamonds.

Jeni Diam HK Ltd is also offering a broad range of full cut diamonds available in VVS, VS, SI and I1 clarity grades and D to G colours. According to the company, prices range from US$100 to US$500.

Click here to view the JGW 2025 Show Daily by JNA.