The Gold Jewellery Pavilion at Jewellery & Gem ASIA Hong Kong (JGA) serves as a teaser to two curated zones at Jewellery & Gem WORLD Hong Kong (JGW) this September.

Headlined by Industry Partners World Gold Council (WGC) and Platinum Guild International (PGI), the Sublime Shine special exhibit will take visitors on a comprehensive and engaging journey through the world of fine jewellery metals, highlighting gold, platinum and silver, among others.

JGW will also feature an expanded Gold Jewellery section anchored by WGC’s inaugural pavilion, which will house over 15 gold jewellery manufacturers from China.

According to WGC, 24-karat hard gold jewellery has emerged as the fastest-growing product category in China in the last two years. Companies in the WGC pavilion will highlight these to international markets, particularly Southeast Asia and the Middle East, which traditionally favour pure gold jewellery.

JGW provides a fitting stage to showcase these collections on a global stage and support manufacturers in their expansion efforts, WGC added.

The show takes place from September 15 to 19 at the AsiaWorld-Expo and from September 17 to 21 at the Hong Kong Convention and Exhibition Centre.