Taotian Group, Alibaba’s e-commerce unit that includes Taobao and Tmall, is holding a number of special events at Jewellery & Gem ASIA Hong Kong.

From 3:30pm to 4:30pm today, Taotian Group executives will share key findings from the “2025 Taotian E-commerce Jewellery Industry White Paper,” which covers industry trends, consumer preferences and growth opportunities for jewellery businesses.

Rui Zi, Taotian Group’s senior operations manager of Jewellery Industry, will present 2025 Taobao and Tmall Jewellery E-Commerce Trends while Taotian Group’s Head of Tmall New Merchant Business Karl Huang will speak on the Digital Transformation of Jewellery and Accessory Brands on Tmall.

The sessions will be conducted in English with AI-powered Mandarin captions. On June 21, the “Taobao Global Conference: Online-Offline Integrated Strategy to Achieve Growth in the Jewellery Market” will be held from 2:00pm to 5:00pm. Taotian Group’s Ling Yin and Shu Ta will lead this session, which will be conducted in Mandarin.