Su-Raj Inter Gold (SRJ) is lifting the veil on three new signature collections of lighter, stylish gold jewellery, which set new benchmarks of creativity and style, at Jewellery & Gem ASIA Hong Kong 2025 (JGA).

Bridging heritage and innovation, the Facet New Era Collection features modern classics such as tennis lines and sleek, contemporary lightweight jewellery pieces. To reimagine timeless silhouettes, SRJ uses miracle plate setting for an enhanced diamond brilliance with lower carat weights as well as redefined gold weight for a lighter, luxurious feel.

The Bold Gold Collection, meanwhile, delivers high-impact style without high costs through powerful forms and radiant finishes. As its name suggests, the smartly priced collection consists of statement gold creations with polished, high-shine finishes designed for bold and confidence personalities. Jewellery pieces have daring silhouettes with flawless diamond harmony.

The Opulent Flower Collection, for its part, fuses colour and form to dramatic effect, creating sculpted floral motifs for those who love to stand out. Gold is enhanced with rich gemstone pairings for nature-inspired floral elegance.

Fresh design directions

The three signature collections exemplify SRJ’s bold new direction of combining vibrant gemstone artistry with advanced composite techniques. 

“This breakthrough allows for lighter, more affordable designs without compromising brilliance, durability or visual impact. It is a refined balance of cutting-edge engineering and timeless beauty – redefining what modern fine jewellery can be,” said SRJ.

At its immersive display showroom at JGA, the company will be showcasing 72 collections. 

These are guided by SRJ’s five defining design directions: Lightweight Luxury, featuring weight-reducing techniques such as miracle plate setting and gold optimisation; Nature-Inspired Forms, which draws from botanical silhouettes and flowing natural shapes; Colour-Rich Gemstone Fusions, where vibrant, unexpected pairings result in playful yet luxurious designs favoured by Gen Z; Minimalist Modern, which caters to urban professionals and trend-conscious Western markets through clean lines, geometric accents and subtle refinement; and Tech-Driven Efficiency that maximises value through innovation.

Strategic objectives

Among Thailand’s leading diamond jewellery exporters, SRJ aims to connect with leading retail chains, global wholesalers and volume distributors, and export-driven buyers across Asia, the Middle East, Europe and the US at JGA 2025.

“JGA is more than a showcase – it is a pivotal moment for insight, alignment and future growth,” said SRJ.

The company views the show as a platform to collect real-time market insights, identify emerging design trends, strengthen global partnerships, refine product strategy and elevate brand visibility.

It stated, “We will continue to be the partner of choice for businesses seeking scalable, design-forward jewellery solutions with lasting impact.

Click here to register for JGA 2025.