Jewellery manufacturer Su-Raj Inter Gold is launching over 15 new diamond jewellery collections, ranging from fashion jewellery at accessible price points to exquisite statement pieces that cater to luxury buyers. 

As a global leader in diamond jewellery manufacturing, the company boasts an impressive design bank of 180,000 models and introduces over 700 new designs each month, ensuring that its offerings remain innovative and trendsetting.

One of its standout releases this year is the Bubble Collection, inspired by the growing trend of bezel-set jewellery. This setting enhances durability and security, offering a sleek, modern aesthetic without the worry of prongs catching onto fabrics. The Bubble Collection embraces contemporary minimalism, making it a perfect fit for the evolving tastes of modern consumers.

Another highly anticipated launch is The Lines Collection, which masterfully blends diamonds and gemstones to create jewellery that is both bold and delicate. This collection focuses on layered necklaces and cocktail rings, offering versatility while making a statement.

Expanding global reach

Su-Raj Inter Gold counts the Middle East, the US, Europe and Asia as its main markets. 

The Middle East continues to thrive as a hub for high-end, opulent jewellery, while Western markets have shown a growing inclination for ethical and sustainable diamonds. In Asia, rising disposable incomes and a deep-rooted cultural affinity for fine jewellery fuel demand, noted Head of Marketing Prisha Khimavat Surana.

She said, “To capitalise on these opportunities, we plan to emphasise our craftsmanship and the meticulous artistry that goes into each piece; highlight sustainable and ethical sourcing, as conscious consumerism gains traction; and leverage digital storytelling to showcase the rich heritage and expertise behind each design.”

According to Surana, the company ended 2024 on a high note, despite economic uncertainties and supply chain pressures. A strong retail season is buoying its optimism for this year. 

“We intend to expand our footprint through technological advancements that enhance the customer experience, sustainability initiatives to align with global consumer preferences, and fashion-forward jewellery designs that appeal to the younger, style-conscious generation,” she disclosed.
 

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