A glittering collection of lab-grown diamonds and finished lab-grown diamond jewelleryis taking centre stage at Greenlab Diamonds’ booth at Jewellery & Gem WORLD Hong Kong (JGW) 2024.

The company offers parcels that are idealfor bulk purchases and solitaire stones of up to 30-plus carats, catering to the specific needs of manufacturers, retailers and high-end buyers.

“We are displaying lab-grown diamonds in a full spectrum of colours, led by traditional whites,” itnoted. “Our offerings also cover all clarity grades: From flawless to those with minor inclusions, ensuring there is something for every preference and budget. Buyers can likewise choose from avariety of shapes like round, princess, cushion, oval, marquise, pear and more.”

At JGW, the spotlight is on the company’s fancy colour lab-grown diamonds, which are available in mesmerising colours of yellow, pink, green andblue, to name a few. These also come in a variety of clarity grades and shapes. “Offering a wide array of products allows for greater creativity in jewellery designs,” added Greenlab. “We are also showcasing our curated selection of lab-grown diamond jewellery, including engagement rings, wedding bands, earrings, necklaces and bracelets.”

According to the company, JGW serves as a platform to establish new business connections and explore partnerships and potential collaborations with other industry leaders.

Demand for lab-grown diamonds remains steady in Greenlab’s major markets of the US and Europe. Meanwhile, the company is focused onraising awareness and understanding of lab-grown diamonds in the mainland Chinese and Hong Kong retail markets.

“We wish to establish and strengthen partnerships with leading retail chains and independent jewellers in these regions to expandour market presence,” the company noted. Exploring emerging markets in Southeast Asia is also in the cards for Greenlab.

Greenlab has successfully expanded its operations into several key Asian markets, including China, Hong Kong, Japan and Singapore. To meet rising demand, Greenlab has enhanced its jewellery manufacturing capability by investingin state-of-the-art technology and expanding its production facilities.

Moving forward, Greenlab is looking to entera direct-to-consumer (B2C) platform, allowing customers to purchase lab-grown diamonds and lab-grown diamond jewellery directly from the company and providing them with a seamless and transparent shopping experience.

“We anticipate substantial growth in 2025 as we focus on increasing awareness of chemical vapor deposition (CVD) lab-grown diamonds across Asian markets, tapping into traditional Chinese retail chains and expanding into the B2C segment in India,” shared Greenlab. “By launching targeted educational campaigns and forming strategic partnerships with industry stakeholders, we aim to elevate the understanding and appreciation of lab-grown diamonds in Asia.”

Meanwhile, a decline in lab-grown diamond prices could spur further demand as consumers consider lab-grown diamonds “a more affordable alternative to mined diamonds,” remarked Greenlab, adding that continuous improvements in manufacturing techniques, like CVD methods, enhance the quality and reduce the cost of producing lab-grown diamonds.