Scintillating diamond cuts developed using advanced technology and manufacturing expertise are on display at Hini Star Ltd’s booth at Jewellery & Gem WORLD Hong Kong.

The company’s patented Optica Series – STELO, ROZO and FLORO – is an absolute delight. Featuring remarkable, one-of-a-kind cuts, the series is expected to catch the fancy of buyers focused on offering a more brilliant experience to a new generation of diamond consumers. Each cut captures the powerful symbolism of a star, a rose and a flower, respectively.

The brilliance and overall light performance of the diamonds in the Optica Series are achieved with symmetrical optical patterns that intensify the movement of light within the diamond, the company stated. The cuts are available in 0.23 carat and up, in D to H colours and VS2+ clarity grades.

Other attractions at Hini Star’s booth are its patented Hearts and Arrows cut as well as other fancy shaped diamonds in a range of colours.

The company said it is now focused on creating more research-driven designs that cater to the “self-purchase trend” among younger diamond buyers. “These consumers want something unique, natural and authentic that reflects their personal values,” remarked Hini Star.