Informa Markets Jewellery has announced three new initiatives for its upcoming Jewellery & Gem WORLD Hong Kong (JGW) 2024, taking place from September 16 to 22 at the AsiaWorld-Expo and the Hong Kong Convention & Exhibition Centre.

At the June 20 media gathering at Jewellery & Gem ASIA Hong Kong (JGA), Celine Lau, director of Jewellery Fairs at Informa Markets Jewellery, revealed that pearls will be the focus of Orient Odyssey, Informa’s Jewellery & Gem Knowledge Community programme for JGW 2024.

“Under our Jewellery & Gem Knowledge Community, we launch a new initiative every year focusing on a specific jewellery product that will be the subject of a mini exhibition and programme. We introduce the project in September and hold an expanded and upgraded version in June. Building on the positive response from the Red Radiance ruby programme last September, JGA 2024 featured Red Radiance 2.0, an upgraded version of the initial project,” explained Lau.

At JGW 2024, Orient Odyssey will feature a mini exhibition as well as pearl-centred activities during the show.

“As the market is extremely competitive at present, the Orient Odyssey programme aims to provide traders and consumers with information and insights about pearls,” said Lau. “We are happy to have gained the support of leading players in the pearl industry for this project."

Orient Odyssey’s platinum sponsors are Autore, Edison Pearls, Hatta New World Co Ltd, Jewelmer and Paspaley.

Lau said Informa Markets is still in active discussion with other key players for the programme.

JGW 2024 will also see the launch of the Gold Jewellery Pavilion, riding on the robust demand for gold jewellery around the world. 

According to Lau, the pavilion will highlight the sophisticated techniques and imaginative designs of gold jewellery manufacturers, particularly from China.

Another highlight of JGW 2024 is the expansion of Informa Markets Jewellery’s Key Opinion Leader (KOL) Ambassador programme.

At JGA 2024, Informa Markets signed up Liu Chuandong of Cloud Original as its first-ever Live-streaming Ambassador. The programme will be further expanded in September, according to Lau.

Click here to view JNA's coverage of JGA 2024.