Smiling Rocks Ltd is training its sights on jewellery designers and brands seeking good-quality lab-grown diamonds (LGDs) as a sustainable substitute in high-end luxury jewellery pieces.

The LGD manufacturer and supplier aims to touch base with potential customers from Asia and Europe at Jewellery & Gem WORLD Hong Kong (JGW).

Smiling Rocks remarked, “China is showing greater interest in lab-grown diamonds. JGW provides the perfect opportunity to also connect with buyers from the mainland and further introduce this innovative jewellery product to their market.”

Many luxury jewellery designers are likewise testing their markets with LGD collections, providing even more growth avenues for the product category, the company noted.

Smiling Rocks is showcasing its extensive range of loose lab-grown diamonds at the AsiaWorld-Expo section of JGW.