Enhanced jewellery collections from Aspire Designs Ltd's celebrated brands are occupying a pivotal place at the company's booth at the Hong Kong Convention and Exhibition Centre.

Fashion jewellery brand Esmé is presenting a fresh selection of celestial diamond necklaces, including a diamond-covered 18-karat gold sphere pendant with an adjustable gold chain.

Vida, for its part, is providing more affordable, everyday jewellery options such as pieces adorned with mother-of-pearl and other coloured gemstones. Aspire's diamond jewellery brand, Diva, is drawing attention to solitaire diamond pieces, specifically designed for millennial buyers who are looking to buy their first diamond jewellery.

“We offer a comprehensive range of jewellery pieces, which appeal to a variety of customers,” the company said. “We also provide a one-stop marketing support to our valued clientele.”

Aspire is looking to meet global jewellery boutiques, chain stores, online shopping platforms and private collectors at the September Fair.

The year 2019 also marks Aspire's venture into more progressive branding and marketing strategies, which include providing customers with window displays, social media mood shots, promotional products and stories behind each collection, the company said.