Inventive designs and affordable luxury jewellery took centre stage at the Taiwan Jewellery & Gem Fair (TJG) as industry players prioritised artistry and accessibility amid challenging market conditions.

TJG, renowned as Taiwan’s largest jewellery fair, infused vitality and creativity to the local industry during its four-day run at the Taipei World Trade Centre.

Organised by Informa Markets, the show brought together over 150 exhibitors from more than 12 countries and regions from November 21 to 24, 2025, marking its comeback after a five-year hiatus. The fair was last held in 2019.

The event took place against a backdrop of global economic headwinds, ongoing tariff uncertainties and evolving domestic consumer demand. While the jewellery sector is generally experiencing a slowdown, opportunities remain in some segments, said Cheng Wanyi, chairman of the Taiwan Jewelry Industry Association.

“We are seeing a distinct market polarisation in Taiwan,” Cheng observed. “While the mid-tier market has shrunk, the luxury and affordable segments remained resilient."

This sentiment was evident on the show floor where onsite activity moved at a measured pace, emphasising focused engagement with serious buyers and reflecting a more cautious business climate.
 

Taiwan-made

The fair presented a diverse range of goods, from fine jewellery to affordable luxury products. The spotlight was on creativity, with local designers and manufacturers leveraging cultural narratives and natural inspirations to breathe life into their creations.

Diana Cheng, founder and designer of Diana Cheng Jewelry, presented nature-inspired pieces adorned with jadeite and diamonds featuring butterflies, owls, peacocks and flowers.

Meanwhile, Chang ChunTing, founder of Chun-Ting Chang Jewellery, offered an array of Art Deco-influenced pieces with jadeite, pearls and diamonds alongside a new conch pearl jewellery collection. 

Her meticulously crafted versatile pieces, often incorporating moveable joints for fluidity, garnered attention at the event. “My clients appreciate the exceptional quality and intricate details of my designs, along with the personalised service that I provide,” she said, noting that she mainly entertained existing clients at the fair.
 

 

Meanwhile, Taiwanese fine jewellery manufacturer Dong Long Ju Diamond Group offered a variety of innovative designs drawn from nature.

Its primary markets are Singapore and Hong Kong, but it wants to grow its local clientele through the fair. Richard Chang, sales manager of Dong Long Ju Diamond Group, said response to the company’s TJG showcase was positive.  

“Taiwan’s jewellery manufacturing sector strikes a balance between quality and value,” said Chang. “Taiwan’s rich cultural heritage inspire jewellery designs that tell meaningful stories. This makes Taiwan-made jewellery unique.”

Ju Yao International Jewelry Co Ltd also showcased an extensive collection of rare coloured gemstone jewellery and layouts featuring unheated Burmese rubies and Colombian Muzo emeralds, among others.

Company Chairman Tiger Zhao said he met serious buyers at the fair despite slower footfall, adding that demand for fine gems and jewellery from affluent local clients remained solid. Ruby, sapphire and emerald were popular choices, he added.

International convergence 

Overseas exhibitors took advantage of the fair to tap the Taiwanese market. Italian brand Giloro debuted at TJG where it unveiled its Batumi and Spring Collections, which both embody the brand’s signature theme of geometry, movement and light. 

“We are still learning about the Taiwanese market, but we see great potential,” said Fabrizio Alessio, Giloro’s representative. “Despite global economic challenges and high gold prices, we had a solid performance in 2025, particularly in Hong Kong, Singapore and the US. Taiwan feels like the next logical step for us.”
 

 

Japan-based jewellery manufacturer Jewellery Make Co Ltd, for its part, is aiming to expand in Taiwan and entice buyers with its 18-karat gold lace-knit collection adorned with Akoya pearls. 

“Taiwanese customers have a special affinity for Japanese craftsmanship and products,” said the company's president Yoshihisa Matsuda. “There is potential in Taiwan for our affordable luxury jewellery.”

Regional partnerships also gained visibility at the fair. Taiwan Gold Alliance, acting as a regional distributor, introduced gold products from Chinese gold jewellery manufacturer Shenzhen Sunfeel Jewelry Co Ltd. 

Chen Yuting, district manager of Taiwan Gold Alliance, commented, “High gold prices are not a concern from our perspective. Buyers are seeking more sophisticated, design-oriented gold pieces. Our ‘Sparkling Gold’ series drew a lot of attention at the fair due to its unique visual effect.”