This article first appeared in the GEMSWORLD 2025.

Exceptional coloured gemstones and distinctive cuts are winning the favour of international jewellery brands seeking a competitive edge in the market, according to Miranda Group.

Cam Li, managing director of the vertically integrated coloured gemstone specialist, observed stronger interest from luxury brand clients for high-quality, unique gems. Desire for special shapes such as Asscher cuts and sugarloaf cabochons is likewise on the rise.

“Demand from jewellery brands is however greatly influenced by global economic conditions. Top jewellery maisons tend to be more conservative, adopting a wait-and-see approach to their sourcing activities. On the other hand, business from midrange brands is steadier and more consistent but their purchase volumes have decreased of late,” explained Li.

Paraiba tourmalines and emeralds are projected to lead demand this year, with the market gravitating towards good- to high-quality selections, she continued.

Resplendent options

To sustain momentum in 2025, Miranda Group is revitalising its inventory of coloured gemstone layouts with special collections that offer more variety and possibilities.

Among its new selections are layouts with coloured gemstones that are smaller in size but of exceptional quality and cut to provide clients with greater flexibility.

“Our new line enables jewellery designers and brands to create smaller jewellery pieces with equally exquisite gemstones in spectacular cuts,” Li said. “On top of their attractive price points, these layouts can easily be incorporated into bigger jewellery pieces and matched with other gemstone combinations.”

The smaller layouts are available for Santa Maria aquamarine; imperial morganite; rubellite; indicolite; mint green and pink tourmaline; alexandrite; Paraiba tourmaline; and Brazilian emeralds.

Miranda Group is building on its product innovations as well. The Asscher-cut coloured gemstones it introduced last year have been particularly popular in the market, and its Electric Emerald line of Brazilian emeralds, also launched in 2024, is just as promising.

“Initially, there were only a couple of layouts with pear-shaped and Asscher-cut emeralds. We presently have 15 layouts with oval, heart, emerald-cut and sugarloaf cabochon Brazilian emeralds with no oil. Given the market’s favourable response to this collection, more options will be added in time,” Li revealed.

Paraiba tourmaline, the company’s forte, also remains a priority. Miranda Group sources its Paraiba supply from its mine in Africa, and intends to offer clients more single stones, pairs and smaller sets of three to four stones this year.

It also aims to establish more collaborations and joint-venture projects with renowned jewellery designers.

Li remarked, “We work closely with our network of associate mines and have our own mines in Brazil and Africa, thereby ensuring steady supply and prices. Our hands-on approach not only guarantees the authenticity and quality of our coloured gemstones but also supports sustainable and ethical mining practices.”

Outlook

Miranda Group is training its sights on new opportunities in the United Arab Emirates, Malaysia and Singapore, among others. It expects steady demand too from Europe, North and South America, China and Asia.

Li admits though that global uncertainties such as natural disasters and geopolitical issues could affect market sentiment in 2025. “Moreover, coloured gemstone production has diminished significantly in the last two to three years,” she continued. “This has led to difficulties in finding good-quality gems, resulting in price increases for such stones.”

She however remains confident of future growth given the company’s strengths as a mine-to-market supplier of premium coloured gemstones with fine layouts and distinctive cuts.

“Our expertise lies in supplying meticulously crafted good- to high-quality gemstones that fulfil client needs,” Li remarked. “We are committed to serving the market and sharing the beauty of coloured gems with more customers.”