This article first appeared in the Thailand Special 2024.

BHC Diamonds (Thai) Co Ltd is training its sights on fresh business opportunities in the dynamic and ever-evolving diamond market.

The melee specialist aims to sustain its growth trajectory and continue delivering value to customers and stakeholders alike by staying agile, innovative and customer-centric – stellar qualities reflected in its recently refreshed visual and branding identity.

For more than half a century, BHC Diamonds has been fulfilling its promise to provide consistent and accurate assortments of small-sized natural diamonds for its wide array of clients, ranging from leading jewellery and watch brands to bespoke designers.

The company enjoys an outstanding reputation in the market for its extensive selection of natural round diamonds, including white, top light brown (TTLB), dark brown (C1-C7) and black diamonds. Its product range encompasses a variety of qualities and sizes, ranging from 0.003 carat to 0.27 carat, to meet a wide range of client requirements
and preferences.

“We specialise in smaller-sized diamonds, catering to niche markets that require small stones for various applications such as pavé settings, accent stones and intricate jewellery designs,” revealed BHC Diamonds Managing Director Bhavesh Gandhi. “Our expertise in handling smaller diamonds ensures optimal brilliance and fire, enhancing the overall appeal of finished jewellery pieces.”

The company has its roots in India, where it entered the diamond business in 1970. Its headquarters and manufacturing facilities remain in India. These production centres are equipped with advanced machinery and technology for the cutting, polishing and grading of high-quality finished diamonds. BHC Diamonds has the latest equipment in-house to verify that all its stones are natural. It also has offices in Bangkok and New York to service international clients.

Business prowess

Resilience, adaptability and strategic planning enabled BHC Diamonds to navigate the challenging business conditions in the diamond trade of late. These attributes allowed the diamantaire to mitigate risks while maintaining business momentum.

In recent years, it implemented a variety of initiatives and strategies focused on diversification, digitalisation, customer-centricity, supply chain optimisation, sustainability and market intelligence to facilitate growth. Now, BHC Diamonds is forging ahead with a renewed passion to spread the diamond dream in the global market.

“Our objective is to continue leading the way in innovation, sustainability and customer satisfaction. We are committed to pushing boundaries, embracing strategies and delivering cutting-edge solutions that exceed expectations and set new standards of excellence in the natural diamond industry,” Gandhi remarked.

He cited the company’s advanced production capabilities, diverse product range, specialisation in smaller sizes, consistent assortment, and commitment to customisation and quality as its competitive advantages. “These strengths position us as a trusted partner in the diamond manufacturing industry, catering to the evolving needs of the global market,” he continued.

Bright prospects

Indeed, BHC Diamonds’ ability to meet customers’ specifications and special requests has enabled it to explore new growth possibilities.

While jewellery brands form its core clientele, it also caters to independent jewellery designers as well as manufacturers working on one-of-a-kind pieces through its customised diamond solutions such as calibrated diamonds, special assortments and bespoke orders, among others.

Geographically, the diamantaire is shoring up its main business from the US, Belgium, France, Germany and the UK with supplemental orders from Asia and Australia. Further growth, it notes, lies in emerging luxury markets in Latin America, Southeast Asia and the Middle East.

For over five decades, BHC Diamonds’ forward-thinking mindset and steadfast pursuit of innovation have contributed to its success and longevity. These very qualities are bolstering the company as it seeks further growth and development.

Gandhi said, “With our renewed focus, refreshed branding, and unwavering dedication, we are confident in our ability to continue to create value, drive growth, and inspire trust in our customers and partners alike.”