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As managing director of Prism Group and CEO of Smiling Rocks, Zulu Ghevriya was an early proponent of enhanced fancy colour diamonds and lab-grown diamond jewellery, respectively, fearlessly venturing into then-emerging sectors to democratise jewellery and widen consumer choice.
Zulu Ghevriya, CEO, Smiling Rocks
Zulu Ghevriya sees opportunities where many see risks. Time and again, he has blazed a trail in emerging sectors in the gem and jewellery industry, often taking a leadership role in nurturing these to widespread market acceptance and success.
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