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As a powerful e-commerce tool in China, livestreaming is a recognised business model and a nationwide phenomenon. With a great deal of consumers converging in livestreaming platforms, jewellers are increasingly leveraging this channel to promote growth and market expansion.
Aurora rice pearl necklace by Grace Pearl (HK) Co Ltd
Liu Chuandong, president of Yun Shang Xu, hosting a livestreaming session at Jewellery Seasons China 2023
Liu Chuandong, president of Yun Shang Xu, hosting a livestreaming session at Jewellery Seasons China 2023
Thanks to a well-established Internet infrastructure, advanced logistical network and a massive online community, China has become the most ideal market for livestreaming.
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