This article first appeared in the Thailand Special 2023.

Thailand-based coloured gemstone specialist Sant Enterprises Co Ltd is banking on the market’s enduring fascination for beloved gems to reinforce sales in 2023 despite a challenging environment.

This optimism comes on the heels of a robust post-lockdown business for the company, according to Anurak Sinchawla, director of Sant Enterprises. The trader specialises in top-quality rubies and sapphires in different cuts, shapes and sizes. These are available in singles, pairs, calibrated stones and layouts.

Sant Enterprises observed keen market interest in unheated sapphires, and heated and unheated Mozambique rubies. “In general, customers prefer exceptional, high-quality stones that are produced ethically and under environment-friendly conditions. A growing number of such consumers has inspired and compelled the industry to focus heavily on responsible sourcing,” revealed Sinchawla.

Back on track

Sinchawla explained that the widespread lifting of pandemic restrictions alongside the return of physical trade shows were instrumental in reviving the coloured gemstone sector. Clients were once again visiting Sant Enterprises’ office in Bangkok. In return, the company started travelling around the world to touch base with suppliers to replenish its inventory.

Post-lockdown, the gem dealer mainly entertained orders for unheated sapphires as customers increasingly favour natural gemstones. Its major markets are the US, Europe and Asia.

“Coloured gemstones remain one of the most important export categories for Thailand,” remarked Sinchawla. “The industry has coped well with difficulties and now we are seeing signs of a steady increase in demand.”

He attributed the coloured gemstone sector’s agility to swift economic recovery in Thailand coupled with technological innovations and the return of skilled workers to the trade after the pandemic.

Sparkling future

Sant Enterprises is planning to join more international trade shows moving forward to widen its market reach and attract potential clients. The company also recently digitalised its inventory with the Sant mobile app, so customers can easily access its product offerings anytime, anywhere.

The trader is also looking to expand its inventory to include more exceptional rubies and sapphires. “We are excited about our new production of calibrated rubies and sapphires in larger sizes, which we are going to showcase in the upcoming shows,” Sinchawla said.

The company official likewise expressed confidence about business prospects in 2023, adding that Sant Enterprises is anticipating robust growth from the emergence of new markets. Tighter supply of premium-quality gemstones, meanwhile, could only further elevate their desirability and drive demand, added Sinchawla.