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In a market dominated by jewellery chain stores, China’s inventive designers are building their brand strategies, with their cultural roots, unique experiences and international vision fuelling their creativity and distinctive style. Armed with business know-how, these brands are leading significant changes in China’s jewellery industry.
‘Winter – Birds’ brooch with sapphires, tsavorites, diamonds, lapis lazuli stones and enamel in gold and silver from the Four Seasons collection of Grace Tang Fine Jewelry
‘Parallel Worlds’ ring with diamonds and sapphires in gold and bronze by Grace Tang Fine Jewelry
‘Beyond the Feathers’ brooch adorned with white jadeite from the HoMe collection of Pans Jewelry
‘Beyond the Feathers’ brooch adorned with white jadeite from the HoMe collection of Pans Jewelry
‘Blossom Island’ earrings with Australian opals, diamonds, pinkish-orange sapphires and tsavorites in 18-karat gold by Xiao Guan Jewelry
‘Sea-Urchin’ sapphire pendants in 18-karat gold by Xiao Guan Jewelry
‘Fancy the Wonderland’ earrings from the Suzhou Garden collection of Kelly Xie Fine Jewelry
‘India’ necklace with a 22-carat Royal Blue sapphire centre gem and tsavorites and diamonds in 18-karat white gold from the Ancient Memory series
Grace Tang - Grace Tang Fine Jewelry
Kelly Xie - Kelly Xie Fine Jewelry
Pans Jewelry - Pan Yuhang
Zhao Jingsi - Xiao Guan Jewelry
Designers are taking a more frontline role in China’s jewellery industry, which has always been dominated by manufacturers. While majority of Chinese consumers still put a premium on the cost of raw materials as opposed to the value behind the design and craftsmanship, upper- and middle-class clients are consistently gravitating towards exceptional and more personalised products.
Mass-produced jewellery pieces offered by major jewellery chains still have a following but brands are providing the market with a more creative option. Today’s buyers, led by younger generations, are increasingly favouring more sophisticated and individual products, hence the steady rise in popularity of jewellery...
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