This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
There is nothing inordinate in the pursuit of happiness, and luxury jeweller Bulgari operates on this principle. True to its patented blend of flair and exuberance, the Italian jewellery powerhouse rolled out its new MAI TROPPO (NEVER TOO MUCH) advertising campaign to celebrate life in style.
Jewellery pieces from the Serpenti collection
Lily Aldrige dons jewellery pieces from Bulgari’s iconic collections
Jewellery pieces from the Serpenti collection
Jewellery pieces from the Serpenti collection
Jewellery pieces from the Serpenti collection
Ring from the Fiorever collection
Earrings from the B.Zero 1 collection
Serpenti watch
Zendaya wears Bulgari’s signature fine jewellery pieces
B.Zero 1 necklace
At the centre of the campaign are three women accomplished in their respective fields of expertise, wearing jewellery pieces from Bulgari’s most celebrated collections: High Jewellery, Serpenti, B.Zero 1, Fiorever and Divas’ Dream.
Supermodel Lily Aldridge, British actress and singer Naomi Scott, and Hollywood star Zendaya “all share with Bulgari the same fierce, brave and unapologetic approach to life,” revealed the brand.
This vitality is captured in intense, vibrant images shot by Swedish director and photographer Johan Renck in the streets of Rome, Tivoli and Frascati.
...
---
Continue reading with one of the options below:
Already a member of JewelleryNet?
You are entitled to read 3 full articles per month.
You are reading of 3 free articles this month.
You have already read your 3 articles for this month.
You have /7 days to view our content without registering.
Thank you for subscribing to JNA digital content on JewelleryNet.
You have /7 days to view our content without registering.
To have full access to our exclusive stories and expert industry coverage, log in using your JewelleryNet membership account details, which will be sent to your email within seven working days.