Bulgari: Brilliant and exuberant

There is nothing inordinate in the pursuit of happiness, and luxury jeweller Bulgari operates on this principle. True to its patented blend of flair and exuberance, the Italian jewellery powerhouse rolled out its new MAI TROPPO (NEVER TOO MUCH) advertising campaign to celebrate life in style.

Jewellery pieces from the Serpenti collection

Lily Aldrige dons jewellery pieces from Bulgari’s iconic collections

Jewellery pieces from the Serpenti collection

Ring from the Fiorever collection

Earrings from the B.Zero 1 collection

Serpenti watch

Zendaya wears Bulgari’s signature fine jewellery pieces

B.Zero 1 necklace

At the centre of the campaign are three women accomplished in their respective fields of expertise, wearing jewellery pieces from Bulgari’s most celebrated collections: High Jewellery, Serpenti, B.Zero 1, Fiorever and Divas’ Dream.

Supermodel Lily Aldridge, British actress and singer Naomi Scott, and Hollywood star Zendaya “all share with Bulgari the same fierce, brave and unapologetic approach to life,” revealed the brand.

This vitality is captured in intense, vibrant images shot by Swedish director and photographer Johan Renck in the streets of Rome, Tivoli and Frascati.

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