Demand for personalised jewellery is steadily increasing, driven by buyers’ desire to express their distinct style and character, celebrate loved ones and commemorate special occasions. 

Today’s consumers are increasingly opting for more originality when it comes to their jewellery, creatively expressed in charms, engravings, zodiac signs and birthstones, among others.

Jewellers, for their part, are answering the call with more personalised options to cater to this rising demand. For instance, Danish jeweller Pandora has rolled out a fresh set of charms in its latest Pandora Me Collection. The new charms offer endless possibilities for personalisation, in addition to the brand’s extensive range of charm bracelets.

British jewellery brand Monica Vinader is also enriching her personalised jewellery creations with the launch of a birthstone collection featuring adjustable necklaces adorned with customers’ birthstones. Customers can also choose to have the pendant engraved to add another layer of sentimentality to the piece.