Trendy jewellery options in silver are all the rage among a younger generation of buyers who are partial to affordable yet versatile pieces that they can easily mix and match.

Silver jewellery’s popularity can be attributed to several developments in the trade over the years, revealed Silver Institute’s recently released market trend report, “Trends in Silver Jewellery Purchases.” 

The study, conducted on behalf of the Silver Promotion Service in February 2021 for calendar year 2020, involved 207 jewellery retailers from across the US and explored key consumer trends in the silver jewellery sector.

According to the report, designer brands incorporating more silver jewellery choices in their collections, including Elsa Peretti, Halston, Van Cleef & Arpels, Cartier, Judith Ripka and David Yurman, to name a few, have helped elevate silver’s desirability in the market. 

Silver jewellery’s affordability as opposed to fine gold jewellery is also a huge consideration for most consumers. The study further explained that jewellery retailers need to offer a broader range of styles and price points to attract the younger consumer and that fashion trends that focus on clean lines and minimalism are often best accented with silver jewellery.

Another key finding is that millennial females are purchasing more silver jewellery than other demographics. “In 2020, the most recent data available, the age group purchasing the most silver was females between 20 years old to 40 years old. Millennials purchased the most silver jewellery at 51 per cent, followed by Gen X at 26 per cent and Gen Z at 13 per cent,” the study revealed.