Versatile and innovative designs combined with unconventional materials make fashion jewellery a popular choice among today’s discerning buyers.
Consumers have at their disposal an increasingly expansive array of moderately priced pieces with designs ranging from dainty to inventive and edgy. These items come in silver, stainless steel, cobalt, tungsten, copper and brass, among others, as well as base metals plated with gold or silver. Wood, glass and crystal are also used extensively in fashion jewellery.
Swarovski for instance offers a broad assortment of fashion jewellery, including crystal-studded rings, bracelets, pendants, earrings and watches in plated metal. Some pieces are adorned with cubic zirconia.
Luxury brands like Louis Vuitton also has a wide collection of trendy fashion jewellery pieces embellished with crystals in plated metal, majority of which are priced under US$650, with a few select pieces selling for more than US$1,250.
Several up-and-coming fashion jewellery brands meanwhile are making waves in the digital space, especially in social media platforms like Instagram and Facebook. These brands are gaining the favour of a new generation of tech-savvy buyers who are more accustomed to purchasing jewellery pieces online.