Packaging and display are crucial components of every jeweller’s marketing strategy since these can make the products more attractive and potentially increase sales. 

Choosing the right goods that resonate with a company’s values, branding and product positioning is therefore an important business decision. Packaging, for instance, helps establish the tone for a gifting occasion, be it a wedding anniversary, birthday, graduation or marriage proposal. 
 
Velvet or leather jewellery boxes in elegant colours give receivers a glimpse into the sparkling treasure inside – making the experience even more special. Jewellery displays meanwhile speak to customers and heighten their perception of the product and the brand. The more creative the display, the better the chances of drawing customers in.
 
Jewellers have at their disposal a myriad of choices when it comes to packaging and display products. Apart from colours and type of materials, companies can now opt for items with built-in LED lights or magnetic locks. 
 
Some modern jewellery boxes are equipped with automated one-touch opening systems as well as high-tech fingerprint technology. Other options include compact and lightweight display boxes that are reusable and recyclable.